Tones

The usage of colour in the system is designed to have a strong correlation with the tone of voice being used. The system makes available a spectrum of tones which are leveraged across the entire component suite.
critical
positive
neutral
info
promote

critical

Super important. You need to see this.
UI
- High Risk
- High Urgency
- Error
- Failed
- Delete
Messaging
- Critical Message
Status
- Late/Overdue
Graphs
- Trending downward
Time
- Unsatisfactory
Payments
- Overdue
- No Credits Remaining

positive

Good vibes & new things! Wants to get the user to act on something or be aware something good happened.
UI
- Success
- Complete
- New Section
- New Segment
- New Message
Messaging
- Positive Message
- Contacted/Sent Message
Status
- New Job
- New Candidate
Graphs
- Trending upward
Time
- Above average
Payments
- Complete
- Credit in Surplus
- Credits Added

neutral

Subtle information or details historic in nature. Often already actioned & in the past. No priority required due to the lack of importance or change.
UI
- Default
- Archived
- History
- Saved/Previously Saved
- Date Created
Messaging
- Read Message
Status
- Expired Job
Graphs
- No Change

info

Guidance & advice. Generally from the UI or business. Functional, calm and non urgent.
UI
- Help
- Updated
- Scheduled
Messaging
- Guidance Message
- Unread
Status
- Updated Resume
- Previously Contacted
Time
- Average

promote

Things we wish to make prominent and give more visibility to. Typically used to highlight features, updates or marketing messages.
UI
- Active
- Beta
Messaging
- Promotional Message
Status
- Be an Early Applicant
- Featured Job (default)
- Follower (of a company)
- May be Approachable
- You're a Strong Applicant
- Recommended Job
- May be a Match
- May be Contactable
Graphs
- Pricing Table Call-out / Recommended
Time
- Highlights