BRAID
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Tones

The usage of colour in the system is designed to have a strong correlation with the tone of voice being used. The system makes available a spectrum of tones which are leveraged across the entire component suite.
critical
caution
positive
neutral
info
promote

critical

Super important. You need to see this.
UI
- High Risk- High Urgency- Error- Failed- Delete
Messaging
- Critical Message
Status
- Late/Overdue
Graphs
- Trending downward
Time
- Unsatisfactory
Payments
- Overdue- No Credits Remaining

caution

You should be aware something is happening or mid-way through a process. Could be a risk or an item that needs to be acted upon.
UI
- Low Risk- Low Urgency- Pending- Upcoming
Messaging
- Caution Message- Draft (label)
Status
- Not Yet Contacted- Rating
Time
- Below Average
Payments
- Partially Paid- Credits Expire Soon- Low Credits

positive

Good vibes & new things! Wants to get the user to act on something or be aware something good happened.
UI
- Success- Complete- New Section- New Segment- New Message
Messaging
- Positive Message- Contacted/Sent Message
Status
- New Job- New Candidate
Graphs
- Trending upward
Time
- Above average
Payments
- Complete- Credit in Surplus- Credits Added

neutral

Subtle information or details historic in nature. Often already actioned & in the past. No priority required due to the lack of importance or change.
UI
- Default- Archived- History- Saved/Previously Saved- Date Created
Messaging
- Read Message
Status
- Expired Job
Graphs
- No Change

info

Guidance & advice. Generally from the UI or business. Functional, calm and non urgent.
UI
- Help- Updated- Scheduled
Messaging
- Guidance Message- Unread
Status
- Updated Resume- Previously Contacted
Time
- Average

promote

Things we wish to make prominent and give more visibility to. Typically used to highlight features, updates or marketing messages.
UI
- Active- Beta
Messaging
- Promotional Message
Status
- Be an Early Applicant- Featured Job (default)- Follower (of a company)- May be Approachable- You're a Strong Applicant- Recommended Job- May be a Match- May be Contactable
Graphs
- Pricing Table Call-out / Recommended
Time
- Highlights