| Do | Don’t |
|---|---|
Be as specific as possible.This helps users resolve the issue. If they end up calling Customer Service, it helps CS with troubleshooting. | Don’t try to address multiple error scenarios in one message.The more generic the message, the less helpful. If individual errors cannot be implemented all at once, create the messages anyway and put them in the backlog. |
ExampleWe can’t give you access to this right now.Try:
| ExampleApparently you’re not authorised to view this page.Not sure why you’re not… maybe try heading to our homepage or contact support. |
Project calm or light-heartedness as appropriate.Users will start to mirror the emotional state that we show them.Show the ideal state (problem fixed, calm person) instead of the present, negative state.Use imagery that focuses on the positive state of something being fixed, instead of something being broken. | Avoid negative words, such as:
|
ExampleCan we try that again?Refresh the page to see your job search results. | ExampleOops! Let’s try this again.Just hit refresh and your jobs will be right here. |
Show an understanding that the user might be in a challenging situation. | Don’t blame the user.
|
ExampleWe need this information for your application:
| ExampleBefore you can continue with the application, please address the following issues:
|
| If the error… | User feels | Our goal | How to respond | Recommended message |
|---|---|---|---|---|
| Annoyed | Instruct |
| Select one of the cover letter options. |
| Frustrated | Reassure |
| We’re working on itWe can’t load this right now but we’re doing our best to fix it.Try refreshing the page or check back later. |
| Irritated | Explain |
| Get access with Premium Talent SearchOur Customer Service team can help to organise a subscription.Or you can browse talent search matches for your active job ads. |
| Infuriated | Support |
| We’re trying to connectCheck your internet connection and try again.If it still doesn’t work, you may have to contact your network provider.We’re always here to help, so reach out anytime. Are you offline?Check your internet connection and try again. |