Design with empathyUnderstand our customers and end users better than they understand themselves.
A Seek interaction is transparent, honest and trustworthyA user experience at Seek should be true to the brand & true to how people want to be treated. “If we want users to like our software, we should design it to behave like a likeable person.” – Alan Cooper
Use persuasive design to achieve business goalsIt is not enough that our design is usable, it should be used in a way that encourages users towards the goals of SEEK. A registered user action is more valuable than an anonymous one, a searchable profile is more useful than a hidden one.
Content is kingA person’s focus should be on their content, not on the UI. Help people work without interference.